Yulia.
Black and white photograph of a dramatic mountain range
Currently exploring new roles

Startup Operator · Strategic Partnerships · GTM 

Building partnerships, shaping product strategy, and helping innovative organizations grow through execution, storytelling, and cross-functional leadership.

Strategic PartnershipsChief of StaffGTM LeadershipVenture Studio / AIEmerging Technology
About

I thrive where there isn’t a playbook.

Throughout my career I’ve worked alongside founders and leadership teams to build partnerships, shape product positioning, develop go-to-market strategies, and execute cross-functional initiatives.

I’ve worked across enterprise software, consumer technology, digital health, nonprofit leadership, AI, and defense technology — but the common thread has always been the same: helping organizations navigate change and turn ambitious ideas into execution.

I enjoy creating clarity from ambiguity, aligning stakeholders across functions, and building momentum where none existed before.

What I do

Where I create the most value.

01

Strategic Partnerships

Building trusted relationships that create long-term growth.

02

Chief of Staff / Strategic Initiatives

Helping leadership teams turn vision into execution.

03

Go-to-Market

Positioning products, defining messaging, and launching new initiatives.

04

Founder & Executive Support

Connecting teams, managing priorities, and solving cross-functional problems.

05

Storytelling

Turning complex technologies into compelling narratives that customers, partners, and investors understand.

Experience

A career built on turning ambition into execution.

  1. Feb 2026 — Present
    NeoLens AI · US / Ukraine

    Head of Growth & Strategic Partnerships Lead

    Early-stage AI company. Led strategic cross-functional initiatives across product positioning, partnerships, repeatable GTM frameworks, and ecosystem development. Ran discovery with Ukrainian defense manufacturers to sharpen AI use cases and product-market fit, coordinated AI pilot programs — translating operational requirements into product requirements, KPIs, and deployment scenarios — and drove an end-to-end website and executive messaging transformation for the company's evolving AI sustainment narrative. Built executive briefings, roadmaps, and business cases for AI adoption.

    AI StrategyProduct PositioningPartnershipsGTM
  2. Oct 2022 — Feb 2026
    CloudFrame · Enterprise Software, United States

    Director of Partner Channel

    Owned the strategic partnerships channel end-to-end — onboarding, enablement, operations, performance, and partner-sourced revenue. Established repeatable operating practices, negotiated partner agreements with the COO, led Microsoft partnership expansion and co-sell through Microsoft Marketplace, and drove joint GTM initiatives, project pitches, and RFP responses with Sales, Product, Marketing, and executive leadership.

    ChannelCo-SellCross-Functional
  3. Feb 2022 — Sep 2022
    Nova Ukraine · Humanitarian Nonprofit, US / Ukraine

    Head of Marketing & Strategic Partnerships

    Led marketing and communications during wartime hypergrowth — supporting expansion from ~$350K to $40M+ in donations and a 10x jump in active volunteers. Launched and executed partnerships with UNICEF USA and AirBnB.org, built the first partner- and donor-facing weekly newsletter (grew email database from 2,000+ to 60,000+ in six months), and represented Nova Ukraine on corporate panels for Microsoft, Adobe, and Netflix.

    PartnershipsCommunicationsScale
  4. Jan 2019 — Mar 2022
    Qardio · Consumer Health, Global (5 geos)

    Sr. Director, Sales & Channel Marketing

    Owned Qardio's largest revenue channel — Amazon, $8M+ P&L across five geographies. Built full-funnel Amazon Ad strategy (Search + DSP) managing $500K in ad spend across 8 marketplaces, forecasted all consumer channels, and launched RiteAid.com and Lenovo.com in the U.S.

    P&LGTMForecasting
  5. Jan 2017 — Dec 2018
    Petcube · Consumer Hardware, US / UK / EU / Canada

    Director of Global E-Commerce Sales

    Launched new hardware products across Amazon, Walmart, Chewy, and Macy's — driving 65% of 2018 revenue and 200% YoY growth, reaching 10M+ consumers. Led a team of 7 across promo campaigns, SEO, creative assets, email, social, and CES presence. Ran the Petcube Rescue Program supporting brand awareness and pet adoption.

    Market ExpansionTeam LeadershipLaunches
Selected impact

Outcomes, not titles.

  • 01

    Managed multi-million-dollar business channels

  • 02

    Built strategic partnerships with global organizations

  • 03

    Led product positioning and GTM initiatives

  • 04

    Revamped company websites and messaging

  • 05

    Helped scale mission-driven organizations

  • 06

    Worked across U.S. and Ukrainian innovation ecosystems

Experience areas

Versatile across industries.

Different verticals, same instinct — help the team see the market clearly and move faster than seems reasonable.

AIEnterprise SoftwareDefense TechnologyConsumer TechnologyDigital HealthNonprofit
Beyond the resume

The parts that keep me curious.

Altitude

High-Altitude Climbing

Long expeditions taught me how to make decisions with incomplete information, pace the team, and keep morale on the harder days.

ARTS & CULTURE

Independent Film Production

Producing independent film sharpened how I navigate through challenges, look for opportunities, and use film as a cultural diplomacy tool.

Purpose

Nova Ukraine

Volunteering with Nova Ukraine keeps me close to the humanitarian work that grounds everything else I do.